Patricio Gonzalez had a vision of a family market that would feature quality produce at an affordable price. In 1995, Patricio Gonzalez, aka “Chicho”, established an economical alternative to shopping for fruits & vegetables. Almost 20 years later Chicho’s Boys , John, Paul, & Nando and daughter Gina, carry on their father’s dream with the same love and heart-felt commitment that Chicho had for his little market. The next generation expanded on operations. We stock fresh merchandise every morning and new produce varieties are available almost weekly.